Why people love our graduate programme

Palo Alto Networks is the global leader in cybersecurity whose mission is to protect our digital way of life.

We shot this video to promote the EMEA graduate training programme in Amsterdam, an 18-month curriculum to develop self-awareness and business skills. The goal was to attract candidates from diverse backgrounds in fields such as engineering, product management and sales.

Palo Alto Networks published this video on their YouTube channel and used it to promote the programme on their website and social media.

This video is an example of a very simple approach to shooting. A pre-prepared list of simple questions helped to elicit interesting answers. We had limited time with the graduates during their busy training schedule, so we went for a minimalist shoulder-mounted camera and used natural light to our advantage. The handheld microphone enabled a fast turnaround between interviews. Shooting lots of b-roll of the graduates in action helped to give a sense of what it might be like to take part.

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