Rethinking the Principal Contractor Model
Grow Partners is a new consultancy in the high-tech food production sector. We’re working together on several video case-studies to highlight their solid industry expertise and reputation.
We made this video to support the upcoming launch of Grow Construction, a groundbreaking approach to construction management that cuts costs while improving transparency for clients.
Grow Partners will use this video as an explainer on their website and for social media promotion. Using modern AI transcription techniques not only helped to speed up editing, but made it easy to create a written version of the story, expanding the media available for marketing.
The video is a mini-documentary following a classic structure, telling the story of how they overcame initial challenges to disrupt the status quo with a new concept, proven in a project which exemplifies the unique experience that new clients can expect.
We placed the emphasis on preparation and planning of the narrative, shoot plan and participant coaching, so that the shoot could be completed in just a few hours.
This is an ongoing project with more videos in the pipeline, including several vertical shorts for social media.